Renaissance Records
Marketing Director
Social Media Management
Job DutiesCalendar and Campaign Creation
Content Creation
Video Editing
Follower Engagement
Trend and Keyword Research
Influencer Management
Analytics
StandoutsI helped grow @renaissancerecordsus from 400 followers to over 22K followers on TikTok over two years.
Website Design and Management
Job DutiesWebsite Redesign
SEO Optimization
Website Speed Improvements
Web Content
Shopify Management
Website Analytics
StandoutsWhen I started, the website was outdated and confusing. I redesigned the website to modernize it, clean up the layout, and improve SEO and optimization to improve conversions and increase sessions by over 100% since the redesign.
Packaging Design
Job DutiesDesigned Album Art for Vinyl and CD
Chose Vinyl Colors
Adjusted Layouts to Specifications
Artist Communication
Created Pack Shots
StandoutsI improved the quality of our product mockups using high-quality Photoshop templates. Our mockups were inconsistent and inaccurate before.
Event Marketing
Job DutiesRan Booth
Documented Events
Content Creation for Promotion and Recap
Event Analytics
StandoutsAfter Hensley, I knew the impact that local events could have on brand awareness. I decided to begin looking into local events and came up with the idea, “Blind Date with a Vinyl” which was a huge hit! People loved expanding their collection with these mystery bundles and we’ve gotten to connect with so many local businesses this way.